DRIFT is a lifestyle brand established in 2018 and rooted in the ever-changing culture of now. From nightclubs, to music events, to urban streetwear, DRIFT forges experiences that disrupt the status quo and bear the torch for a bold new generation.

In order to build the brand, we took inspiration from the vibrant scenes of Shanghai. The florescent green became a beacon amidst a sea of colors and set Drift apart from the noise.