For our project with Nutrisense, the challenge was to craft a completely new visual identity that would not only stand out but also operate effectively within a new set of guardrails. A visual identity thrives on the clarity of its constraints. By establishing clear goals and guardrails for this redesign, our aim was to elevate the perceived value of the Nutrisense brand, maintain a consistency across touchpoints, and improve our standing amongst the competition.
Web, App, Social, Packaging